4 Reasons Why 10 Million People Chose To Learn A New Language With Babbel

In 2020, Babbel reached 10 million subscribers! Here are 4 reasons why so many people have turned to Babbel to meet their language learning needs
4 Reasons Why 10 Million People Chose To Learn A New Language With Babbel

The Babbel language learning app finished out 2020 with a bang, and for once this year, the news was good: we reached 10 million subscribers! 

Despite travel restrictions and social distancing, Babbel users have ramped up their desire to connect with others through the power of language learning. Indeed, the number of lessons completed in our app doubled since March 2020! We’ve even noticed that the average Babbel learner stays with our app for more than 18 months. 

And it’s not stopping there. Here are 4 reasons why over 10 million people have turned to Babbel to meet their language learning needs.

4 Reasons Why 10 Million People Chose To Learn A New Language With Babbel - Bite-sized lessons

1. Bite-Sized Lessons You Can Easily Fit Into Your Day

Babbel is all about making language learning an achievable habit. With only so much time in one work-from-home day, many learners struggle to incorporate language practice into their busy routines. The good news is, Babbel users are able to take our bite-sized lessons whenever is most convenient for them, whether that is over a morning cup of coffee or during a much-needed Zoom break. 

Babbel’s scientific approach to bite-sized language learning is centered around the psychological principle of “chunking.” Since your brain can only handle learning limited amounts of new information at a time, we have kept our lessons short and to the point. With just 15 minutes of practice a day, Babbel learners are introduced to smaller chunks of information, incrementally, to make sure everything gets transferred into long-term memory. With the Babbel approach, you can learn a new language in less time than an average college course, without any compromise in quality.

4 Reasons Why 10 Million People Chose To Learn A New Language With Babbel - Bite-sized lessons

2. Personalize Your Lessons To Your Life

At Babbel, we know that the reasons for learning a language are as unique as our app users. Whether your goal is to add “Fluent in German” to your resume or to connect with your Spanish-speaking in-laws, we have the right lessons for you. 

Before courses even begin, users have the opportunity to take a placement test based on the CEFR scale (from A1 to C1). The Babbel app then lets learners structure their learning around topics they are most interested in, from travel to food and interpersonal relationships, so learning is always relevant and never boring. You can even learn how to write a cover letter or start a phone conversation in your new language. And our business-oriented lessons will help you take these professional skills to the next level.

4 Reasons Why 10 Million People Chose To Learn A New Language With Babbel - Pronunciation practice

3. Pronounce Words Like A Native Speaker

Central to learning a language is, well, learning how to speak it. Thankfully, pronunciation is at the core of the Babbel app, and is incorporated into every step of the learning process.

The Babbel app actually has built-in speech recognition software that allows you to test your pronunciation against a native speaker’s. With this feature, you can listen to real native speakers pronounce a word before giving it a try (and getting it right the first time) all by yourself. This feature will get you speaking out loud from the start: we surveyed our learners and found that 73% of them felt they could hold a conversation within five hours of using our app.

4 Reasons Why 10 Million People Chose To Learn A New Language With Babbel - Babbel's scientific approach

4. Practice Using Our Scientific Approach

The built-in Babbel Review Manager trains your language knowledge by routinely repeating (you guessed it) small chunks of information. The method is simple: Once you learn a new concept, the Review Manager will show it to you again and again until you get it consistently correct. It also won’t forget about older vocabulary items, and will show you those before you forget them. To make sure you don’t tire of flashcards, the Babbel app will offer several options to review past lessons, from listening and speaking to flashcards and writing. This is a simple, time-effective way to train your brain and boost memory retention so you can build strong mental connections to what you have learned, both immediately after learning, and further down the road. 

4 Reasons Why 10 Million People Chose To Learn A New Language With Babbel - Podcasts

Bonus: Improve Your Listening Skills On The Go With Babbel Podcasts

We could stop here, but there is one more Babbel feature we are excited to highlight. Babbel has expert-made podcasts that cater to all types of learners, using real conversations and engaging content to bring the language you are learning to life. You can now improve your listening skills on the go for free by accessing all 10 podcasts directly in the Babbel app.

Join 10 million people who have placed their trust in the Babbel app’s carefully calibrated features to set them up for language learning success. 

Want to conquer 2021?
Author Headshot
Lili Steffen
In 2017 Lili fulfilled her high school dream of living in Berlin, where she is currently sharpening her German skills in blissful language immersion. With a background in sociology and feminist activism, she looks for any opportunity to support local reproductive health and justice work. Lili wishes there was more time in a day to enjoy her interests, which include indoor cycling, teaching herself 3D modeling, and consuming anything true crime related.
In 2017 Lili fulfilled her high school dream of living in Berlin, where she is currently sharpening her German skills in blissful language immersion. With a background in sociology and feminist activism, she looks for any opportunity to support local reproductive health and justice work. Lili wishes there was more time in a day to enjoy her interests, which include indoor cycling, teaching herself 3D modeling, and consuming anything true crime related.

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