In 2007, the language experts at Babbel set out to make language learning easy, effective, and accessible to everyone. So how has that vision paid off? Well, the numbers speak for themselves: Millions of people are paying to learn a language with Babbel, and that number continues to grow daily.
But why has the Babbel app proved so popular? Here are our top reasons.
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1. The Product
App-based learning carries a few inherent advantages. It’s convenient: You have your smartphone by your side at all times, fully-charged and ready to guide you through the maze of contemporary life.
Using your smartphone to learn a language makes it easy to fit your lessons into your daily routine. Each lesson only lasts 15 minutes!
Furthermore, an online product can be constantly improved and updated. A Babbel learner’s progress is measured, and the difficult parts of courses are optimized to ensure information is taught as effectively as possible. Yes, all that German grammar can sometimes seem complicated, and yes, some of those French words don’t look anything like they sound, but that’s exactly where Babbel comes in handy: It prides itself on making the complicated simple.
2. The Learners
All of the millions of learners have their own story — their own unique reason for learning a new language. We know that teachers prefer Babbel because of our learning method. We also know from when we survey our users that 90% of them would recommend us to a friend. Our learners are the reason why we go to work each day, and it’s their passion to learn that keeps us inspired.
Babbel’s employees (we call ourselves Babbelonians) are also keen Babbelers. We’ve taken part in numerous challenges to see how much we can learn within a given period of time, whether that be Turkish in seven days, or learning Spanish in three weeks:
3. The People
From a rabble of language enthusiasts working in a loft in Berlin, Babbel Headquarters has since evolved to house a broad range of experts united by the common goal of creating the best language learning tools possible.
For a company that requires specialists in 98 language combinations, this force of attraction is integral to finding the right people, whether it’s a Spanish linguist who can design a course in Polish, or a graphic designer who can help localize the look and feel across eight display languages.
Babbel’s multilingual, intercultural culture has created an unrivaled potential for innovation within the world of language learning.
4. The Future
Artificial intelligence, virtual reality, personalized learning — science fiction is rapidly becoming science reality. The education industry has often lagged behind other industries, like gaming and travel, in adopting and developing new digital technologies. Babbel aims to change this: Driving innovation and simultaneously addressing the trend toward self-guided learning, so you can learn at your pace.