Behind The Scenes: Lea

Babbel’s newest B2B Content Project Manager discusses first impressions and how content differs for our users.
October 19, 2020
Behind The Scenes: Lea

At Babbel, our endgame is getting people to have conversations with other people, in a new language. There are fantastic folks here making that possible. In our “Behind The Scenes” series, we sit down with them to provide a glimpse into who makes it all work, what they do, and where their heads are at. 

This round we’re talking to Lea Naschberger, Content Project Manager for the B2B team. 

What’s your role at Babbel? What do you do on a typical day?

I am a Content Project Manager for the B2B marketing team. Our team creates valuable content for potential business partners, like ebooks, blog posts or webinars. My job is to make sure that all stakeholders and freelancers are in sync with the projects, brainstorm new ideas, create content and proofread marketing assets.

Where are you from and which languages do you speak? Did you live in Berlin before you started at Babbel?

I am from Austria, my mother tongue is (kind of) German. I spent part of my childhood in Canada and Australia, so I consider my English to be my second (kind of) mother tongue. In my early 20s, I worked as a ski instructor in Chile for some winters. There, I learned Spanish and some Portuguese from my Brazilian skiing students. During my literature studies, I lived in Paris where I learned French.

I moved to Berlin for the job at Babbel. I have always loved this city and it was definitely a goal of mine to move here some day.

What were you doing before Babbel?

I worked in all kinds of jobs connected to communication: from PR to social media to copywriting. At my last job, I was responsible for creating B2B content and that’s where I discovered my passion for this field.

How is content production different for B2B vs B2C?

A very obvious difference is the tone of voice. For B2B, it is cleaner and more formal. From the outside it might seem not as “creative” or “fun” as B2C content. In my opinion though, you have to put a massive amount of thought and time into creating the perfect content for your target audience. It’s trickier to get their attention and to actually make them choose Babbel as a partner for language learning. Therefore it’s very rewarding when the sales team closes a deal because of the content you created.

What drew you to Babbel?

The first time I used Babbel was while I was studying in Paris. I used to learn vocabulary on the metro and whenever I used a new word in a conversation, I was extremely proud of myself. When Giovanni – the recruiter – approached me with the job offer, my mind immediately took me back to Paris and I felt that sense of accomplishment. I have this strong emotional connection with Babbel and I am proud to be part of it.

What’s surprised you most so far?

Many companies claim to be diverse – and Babbel actually is. For example, in the B2B marketing team we all have different backgrounds and origins. It’s a great mix and we all learn something new from each other every day.

I also admire the level of professionalism within the team. You can feel that everyone takes their job very seriously and they stand 100% behind their work.

What do you want to do/accomplish/pursue at Babbel?

My main goal is to live by the values of Babbel and translate them into the business world for our potential customers. Not only do I want to grow personally but I also want to make Babbel a household name for any HR department or business owner. When they hear “Babbel” they should think: “This product makes my employees happy and helps my business to grow.”

You were onboarded remotely onto the team and to Babbel. Tell us about your experience!

I have had some onboarding experiences in my life and never did I feel as welcome as I did with the B2B marketing team. My colleagues made sure that I felt comfortable and that all my questions were answered. They even prepared a little onboarding book for me with all the important information I might need and organized regular digital catch-ups. They give me enough time to fully understand my tasks and even if I ask the same question 3 times they are very patient and try to answer me as fast as possible. Sometimes I do miss having a “Feierabendbier” with my colleagues, but I am sure that as soon as the pandemic is over or under control, we’ll have plenty of those.

Want to work with Lea? Her team is currently looking for a B2B Performance Marketing Manager!

Author Headshot
Ewa Cabaj
Ewa works in the Internal Communications team in Berlin and heads up Babbel's Employer Branding. She likes to think of herself as a trilingual Polish-German-American nomad and is a big fan of all things noodle, travel, and dog-related content.
Ewa works in the Internal Communications team in Berlin and heads up Babbel's Employer Branding. She likes to think of herself as a trilingual Polish-German-American nomad and is a big fan of all things noodle, travel, and dog-related content.

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