U.S. Language Frenzy: Babbel Set For Record Year And Launches B2B Business

  • Babbel for Business to launch in the U.S. after record monthly revenue of 1MM Euros in both May and June 2022

  • Language megatrend continues, with 65% of Americans considering learning a new language, citing travel as key motivator

New York / Berlin, July 26th, 2022: Babbel, the company that aspires to create mutual understanding through language, announces it has sold more than 1 million subscriptions to U.S. consumers in the first half of 2022 alone. Setting this industry record is testament to both the continued trend towards online language learning solutions and Babbel’s strategic development, consistent with the evolving digital learning landscape, during and post-pandemic. While Babbel’s business saw a significant uptake in early 2020, the general adoption of online learning methods, Babbel’s expertise in the sector and expanding portfolio has generated continued interest in and sustainable growth for the company. With 70% of Americans stating they would consider learning a new language, most citing travel as a key motivator to do so, Babbel expects this growth will continue. Meanwhile, the U.S. market has overtaken the home market of Germany as Babbel’s strongest market.

“The last few years have altered the way we learn, with global consumers leading the step-change towards online learning,” says Julie Hansen, U.S. CEO and Global CRO at Babbel. “Our U.S. learners demonstrate a continued desire to learn online, whether as the primary learning method or one secondary to a classroom. The U.S. is a key market in Babbel’s portfolio and increasingly, the fastest growing. As such, we have now decided to launch Babbel for Business in the U.S., meeting the needs of learners and empowering companies to add this premium option to their offerings for their employees.”

Babbel for Business, Babbel’s language learning solution for companies, has officially been launched in the U.S. market. Its launch follows a company milestone in Europe, where the offering generated more than 1 million Euros in revenues in May alone, establishing itself as one of Babbel’s key growth drivers. This offering is separate from the consumer-focused platform, which features a self-study app, Babbel Live and Intensive virtual classrooms and Babbel Podcasts. Targeting medium-sized companies, Babbel for Business offers a sophisticated language learning solution that empowers companies to train their employees via app-based, as well as virtual classroom, learning courses. It is already in use by more than 1,000 companies, which are consistently extending their packages and driving the revenue renewal rate to more than 100%. A U.S. focused team has been hired under the leadership of Meredith Silver, Babbel’s Director of B2B Sales North America.

“Building on the reception of our offering in European markets and the general trends in language learning, the U.S. for Babbel for Business launch is primed for rapid growth” says Meredith Silver, Director of B2B Sales North America. “Known for its proven efficacy and stellar usability, with particular applicability for remote learning, Babbel is the perfect solution for U.S. companies that want to invest in their employees. I am looking forward to expanding Babbel’s B2B business in North America.”

Founded in 2007 in Berlin, Babbel expanded its business to the United States in early 2015. Understanding the significance of the North American market, Babbel’s office in New York City is the only Babbel branch outside of Germany. Presently, the U.S. market is Babbel’s fastest growing geography and primed to overtake Europe in terms of subscription base.

About Babbel

Babbel develops and operates an ecosystem of interconnected online language learning experiences and is driven by the purpose of creating mutual understanding through language. This means building products that help people connect and communicate across cultures. The Babbel App, Babbel Live, Babbel Podcasts and Babbel for Business products focus on using a new language in the real world, in real situations, with real people. And it works: Studies by linguists from institutions such as Michigan State University, Yale University and the City University of New York demonstrated the efficacy of Babbel’s language learning methods.

The key is a blend of humanity and technology. Babbel offers more than 60,000 lessons across 15 languages, hand-crafted by nearly 200 didactics experts, with user behaviors continuously analyzed to shape and tweak the learner experience. This results in constantly adapting, interactive content with live classes, games, podcasts and videos that make understanding a new language easy, from Spanish to Indonesian.

Because Babbel is for everyone, its team is as diverse as its content. From its headquarters in Berlin and its U.S. office in New York, 1000 people from more than 80 nationalities represent the backgrounds, characteristics and perspectives that make all humans unique. Babbel sold over 15 million subscriptions by creating a true connection with users.

More information: www.babbel.com



Berlin, New York


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