Babbel Celebrates Double Victory at German Brand Awards 2024
Berlin, Germany, 19 June 2024 – Babbel, the world's leading language learning platform, proudly announces its victory at the German Brand Awards 2024. Babbel’s Brand Refresh 2024 has won "Excellent Brands: Digital Brand of the Year" and received "Gold" in the category of Education and Research. This strategic rebranding initiative, led by Babbel's brand team, emphasizes our commitment to providing an immersive language learning experience that extends beyond vocabulary to cultural and relational immersion.
Transformative Journey
Babbel's rebranding marks a significant shift from a traditional self-study model with the app to a dynamic blended learning approach. This approach integrates self-study with interactive Babbel Live classes, engaging content in the magazine, on social media, and podcast series, creating a comprehensive learning platform for individual needs.
"When you start speaking a new language, there is a strong sense of personal transformation. It also transforms the world around you and makes it more accessible. This is the essence of our new brand strategy," states Arne Schepker, CEO of Babbel. "We’ve evolved from a pioneering online service to a suite of solutions that cater to both consumers and businesses worldwide. Our aim is to keep language learners engaged and make their journey rewarding and valuable."
Deep Integration Across All Touchpoints
The rebranding effort, conducted in collaboration with Koto Studios, has led to a cohesive visual identity and a new positioning statement: Babbel empowers learners to experience the transformational power of language.
Marcus Hauer, Director of Product Design at Babbel, shares: "We are thrilled to have aligned our brand strategy with our core identity. The rebranding is not only reflected in our marketing materials but is also deeply anchored in the product itself—be it the app, desktop version, website, or podcasts."
The Essence of the New Brand Strategy
Babbel's Global Insights team has identified three key motivators for learners: Meaning, Security and Achievement. From feeling like an outsider to feeling like a global citizen, from feeling insecure to feeling confident with the small victories and successes that learners experience in their personal and professional lives. The team made sure that the new brand strategy was in line with the profound personal transformation experienced when learning a new language. The new design language makes Babbel feel approachable and fun, yet high quality, unifying our brand image globally.
About Babbel
Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007. The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement. Based on a deep knowledge of how we learn languages, Babbel aims to make learners conversational as fast as possible. And it works: Studies from institutions like Michigan State University, Yale University and the City University of New York demonstrate the efficacy of Babbel's language learning methods. Millions of language learners agree.
Babbel's secret sauce is the blend of true expertise, understanding of how humans learn, and the latest technology. Starting with one of 60,000 lessons across 15 languages hand-crafted by experts, the learner experience constantly adapts through behavior analysis to provide high quality interactive content that makes understanding a new language easy, from Spanish to Indonesian.
Because Babbel is for everyone, its team reflects this diversity. Across headquarters in Berlin and New York, a team from more than 80 nationalities represent the backgrounds and perspectives that make humans unique. With over 25 million subscriptions sold and an industry-leading retention rate, Babbel creates genuine connections with learners worldwide. For more information, visit www.babbel.com or download the apps in the App Store or Play Store.
