Babbel and Disney Team Up to Celebrate the Release of Disney’s "Encanto" and Language's Role in Opening Doors to Discovery, Adventure and Understanding
New York / Berlin, December 8, 2021: Babbel, the world’s leading online language learning ecosystem, is teaming up with Walt Disney Animation Studios for a global campaign celebrating the release of, “Encanto”, in theaters now. Both Babbel’s app-based lessons and Disney Animation’s film, “Encanto” celebrate the journey to self-discovery and capture the magic of language in exploring worlds beyond our own front door.
Julie Hansen, U.S. CEO and Chief Revenue Officer of Babbel, says, “We fell in love with this film the minute we met it. 'Encanto' explores the ability of language to open doors and enable new experiences, making it a natural fit for Babbel. The film emphasizes that life is about trying to understand ourselves and one another, echoing Babbel’s purpose of ‘creating mutual understanding through language’. We are thrilled to be able to amplify this message in connection with Disney’s “Encanto,” reaching millions of people worldwide.”
Babbel offers lessons created by language experts to teach learners of all levels how to have real-world conversations. In addition to an expert-developed language learning app, Babbel offers an ecosystem of immersive learning experiences, including Babbel Live virtual classes, award-winning podcasts, cultural insights, helpful videos and dynamic games. Babbel's ecosystem of interconnected language learning tools gets learners speaking basic conversations A study with Yale University shows that, with Babbel, beginning learners can gain novice level proficiency in just weeks, empowering them to discover the world beyond their front door.
Walt Disney Animation Studios’ “Encanto” tells the tale of an extraordinary family, the Madrigals, who live hidden in the mountains of Colombia, in a magical house, in a charmed place called an Encanto. The magic of the Encanto has given every child in the family a unique gift, from super strength to the power to heal—every child except one, Mirabel (voice of Stephanie Beatriz). But when she discovers that the magic surrounding the Encanto is in danger, Mirabel decides that she, the only ordinary Madrigal, might just be her exceptional family’s last hope. In theatres now, the film features all-new songs by Emmy®, GRAMMY® and Tony Award® winner Lin-Manuel Miranda (“Hamilton,” “Moana”) and is directed by Jared Bush (co-director “Zootopia”) and Byron Howard (“Zootopia”, “Tangled”), co-directed by Charise Castro Smith (writer “The Death of Eva Sofia Valdez”), and produced by Yvett Merino and Clark Spencer; Castro Smith and Bush are screenwriters on the film.
The global campaign runs in the US from November 17 to December 12, 2021 and from November 23 to December 13, 2021 in Canada, the United Kingdom, France, Italy, Switzerland and Germany. The global campaign will be hosted on television and digital platforms in the United States, Canada, United Kingdom, France and Italy and the campaign will be exclusively digital in Germany and Switzerland.
About Babbel
Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007. The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement. Based on a deep knowledge of how we learn languages, Babbel aims to make learners conversational as fast as possible. And it works: Studies from institutions like Michigan State University, Yale University and the City University of New York demonstrate the efficacy of Babbel's language learning methods. Millions of language learners agree.
Babbel's secret sauce is the blend of true expertise, understanding of how humans learn, and the latest technology. Starting with one of 60,000 lessons across 15 languages hand-crafted by experts, the learner experience constantly adapts through behavior analysis to provide high quality interactive content that makes understanding a new language easy, from Spanish to Indonesian.
Because Babbel is for everyone, its team reflects this diversity. Across headquarters in Berlin and New York, a team from more than 80 nationalities represent the backgrounds and perspectives that make humans unique. With over 25 million subscriptions sold and an industry-leading retention rate, Babbel creates genuine connections with learners worldwide. For more information, visit www.babbel.com or download the apps in the App Store or Play Store.
