Nosotros los Bandidos: Babbel Launches Spanish Lesson Based on Narcos
Babbel collaborates with Netflix to brush up on your Spanish, narco-style
Free online demo teaches you to speak just like Pablo Escobar
Fun way to learn encourages people to take up new language
Netflix, the world’s leading Internet television network and Babbel, the app offering the shortest path to a real-life conversation in a new language, draw their guns to launch a new Spanish language learning lesson based on the widely-acclaimed series, Narcos.
The successful show based on the true story of the growth and spread of cocaine drug cartels across the globe, debuted its second season on September 2nd, available exclusively on Netflix. Designed just like any Babbel lesson, the Narcos demo “Speak Spanish like El Patrón” teaches you everything you need to know, from scoring deals to hiding contraband, to the complexities of privilege — all the while learning Spanish.
Several studies suggest that language acquisition may be facilitated by watching subtitled television program1. With the rich bilingual dialogues in Spanish and English, Narcos Season 1 allowed Netflix members a chance to brush up on their language skills. For the launch of the second season, Netflix and Babbel came together to inspire even more people to learn Spanish through a fun, narco-style language experience.
“Many people worldwide are introduced to new languages through TV series and movies. By using what you love to watch, to learn a language you’d like to know, we’ve created an emotional connection that bonds you to a new language that might otherwise have remained inaccessible,” adds Thomas Holl, founder and President of the Babbel Inc. “The partnership with Netflix lets users engage with Spanish in a uniquely Pablo Escobar way, showing them that learning a new language doesn’t have to feel like sitting in a Colombian prison.”
“Speak Spanish like El Patrón” is available for global audiences at https://go.babbel.com/narcos_spanish/en. The demo lesson features images and audio material from the original Narcos series and is adapted to teach Narco-Spanish in six of Babbel’s display languages, including English, French, German, Italian, Portuguese and Swedish.
1 Richards, Jack C. The Changing Face of Language Learning - Learning Beyond the Classroom. Sydney 2014
Netflix is the world’s leading Internet television network with over 83 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
Babbel develops and operates an ecosystem of interconnected online language learning experiences and is driven by the purpose of creating mutual understanding through language. This means building products that help people connect and communicate across cultures. The Babbel App, Babbel Live, Babbel Podcasts and Babbel for Business products focus on using a new language in the real world, in real situations, with real people. And it works: Studies by linguists from institutions such as Michigan State University, Yale University and the City University of New York demonstrated the efficacy of Babbel’s language learning methods.
The key is a blend of humanity and technology. Babbel offers more than 60,000 lessons across 15 languages, hand-crafted by more than 180 didactics experts, with user behaviors continuously analyzed to shape and tweak the learner experience. This results in constantly adapting, interactive content with live classes, games, podcasts and videos that make understanding a new language easy, from Spanish to Indonesian.
Because Babbel is for everyone, its team is as diverse as its content. From its headquarters in Berlin and its U.S. office in New York, 750 people from more than 65 nationalities represent the backgrounds, characteristics and perspectives that make all humans unique. Babbel sold over 10 million subscriptions by creating a true connection with users.
More information: www.babbel.com