Global Survey Reveals Why the World Learns Languages Online
Language Learning Company Babbel Releases 2016 Results from Nearly 45,000 Online Learners
56 percent of global users of Babbel – a market-leading language learning app – say that being able “to communicate better while traveling” is a top motivator for learning a new language. The international study surveyed over 44,000 respondents – including 2,510 U.S. respondents – and found out “self-improvement” (50 percent) and “mental fitness” (28 percent) round out the top three reasons for language learning in the 2016 Global User Survey.
Among Americans the most popular languages to learn are Spanish (27 percent), followed by French (20 percent), and German (17 percent). According to those surveyed around the world, English tops the list as the most popular language learned (28 percent), followed by Spanish (18 percent), French and Italian (13 percent), and German (9 percent).
The survey includes findings broken out by country, gender, age, language, and occupation.
Specific to the U.S., notable survey findings include:
1 . See the World and Improve Yourself: Top U.S. motivators for learning a new language are travel (22 percent), self-improvement (21 percent), and cultural interest (14 percent).
2 . Connect with Your Roots: 13 percent of U.S. users learn because they want to reconnect with their ancestral roots - more than six times the global average.
3 . Train Your Brain: U.S. respondents believe learning languages helps them stay mentally fit (94 percent), improve self-confidence (88 percent), explore places (87 percent), understand the world (86 percent), and meet people (76 percent).
Among the worldwide findings are the following:
1 . Climb the Corporate Ladder: The top “career” languages are English (47 percent), German (18 percent), French and Spanish (15 percent), and Italian (8 percent). Notably, only 19 percent of global respondents indicated they are learning a new language for a career boost.
2 . Be Disciplined: The top countries to learn according to a fixed routine were Brazil (56 percent), U.S. (51 percent), Spain (46 percent), France (37 percent), and UK (34 percent).
3 . Learn Quickly: Nearly three quarters (73 percent) of respondents say they are confident holding a conversation in a new language within five hours of using a language app such as Babbel.
“We know that learning a new language unlocks many enrichments in people’s lives,” says Thomas Holl, Co-Founder and President of Babbel. “Babbel has always aimed to create an enjoyable, engaging process of language learning with our easy-to-use app. This survey identifies how our users around the world are personally experiencing the many benefits of learning languages.”
Babbel has been helping users learn languages since 2007 through its fun, easy and accessible app that offers over 8,500 hours of learning materials. All content is developed by a professional didactics team of over 100 linguists, authors and language teachers to create highly interactive and unique conversational-style lessons, engaging users on average for more than 12 months. Learning a new language with Babbel is a fun, seamless, and multi-beneficial experience.
About Babbel
Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007. The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement. Based on a deep knowledge of how we learn languages, Babbel aims to make learners conversational as fast as possible. And it works: Studies from institutions like Michigan State University, Yale University and the City University of New York demonstrate the efficacy of Babbel's language learning methods. Millions of language learners agree.
Babbel's secret sauce is the blend of true expertise, understanding of how humans learn, and the latest technology. Starting with one of 60,000 lessons across 15 languages hand-crafted by experts, the learner experience constantly adapts through behavior analysis to provide high quality interactive content that makes understanding a new language easy, from Spanish to Indonesian.
Because Babbel is for everyone, its team reflects this diversity. Across headquarters in Berlin and New York, a team from more than 80 nationalities represent the backgrounds and perspectives that make humans unique. With over 25 million subscriptions sold and an industry-leading retention rate, Babbel creates genuine connections with learners worldwide. For more information, visit www.babbel.com or download the apps in the App Store or Play Store.
