Babbel Launches Group Plan; Brings Shared, Affordable Language Learning to Friends, Couples, Roommates and Families
Digital language-learning pioneer Babbel today announced the launch of Babbel Group Plan, a new multi-user subscription that allows up to six people to share a single Babbel account with full access to all 14 of Babbel’s languages and more than 60,000 expert-crafted lessons, each maintaining their own fully independent learning path.
As Babbel's first shared subscription, Group Plan delivers what learners seek most: an affordable way to learn together with the built-in motivation that comes from shared commitment.
“Learning is more fun – and effective – when you do it with friends,” said Babbel US CEO and CRO, Julie Hansen. “Whether users are planning a group trip abroad or seeking a little friendly competition among friends and family, Group Plan allows them to build community and create a digital ‘third space.’"
The Science of Learning Together
Research conducted by the Association for Talent Development has shown that accountability is key to success when learning a new skill, which Group Plan addresses head-on. Learners in their study had a 65% chance of completing their goal if they worked in a group; that likelihood increased to 95% if the group had specific accountability appointments. By allowing multiple users on the same Babbel plan, Babbel expects to increase learners' likelihood of success in their language journey while also fostering community around a shared interest.
A More Affordable Path to a Meaningful Hobby
The average American spends roughly $98 per month on their favorite hobby, yet 59% of Americans report difficulty affording their leisure activities, according to research from Self Financial. Activities framed as “non-essential self-growth”are often the first to go when budgets tighten.
Group Plan significantly lowers the cost for would-be learners. One month of group plan for up to six users is $30.95/month, effectively reducing the cost of a Babbel subscription to just over $5/month per person.
Group Plan also allows users access to a suite of new Babbel capabilities, including its conversation partner, Babbel Speak, an AI-powered, voice-led tool that allows users to practice speaking their language in a low-stress environment, more quickly closing the gap between knowing a language and utilizing it in the real world. In addition to shared learning, Babbel Group Plan users will have access to Babbel Speak for supplemental individual practice.
How Group Plan Works
Group Plan is available for learners aged 14 and older across the US, UK, Europe and Latin America. Key features include:
Shared subscription for up to six learners: one plan administrator plus up to five members
Each learner maintains a fully independent Babbel account with complete access to all 14 languages and more than 60,000 lessons
The plan administrator can add or remove members at any time through a simple management screen
All languages are supported and all existing Babbel features are available, including lessons, podcasts, streaks, and Babbel’s AI conversation partner, Babbel Speak
Group Plan is available for purchase on the web, with subscriptions in the app stores to follow soon.
About Babbel
Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007. The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement. Based on a deep knowledge of how we learn languages, Babbel aims to make learners conversational as fast as possible. And it works: Studies from institutions like Michigan State University, Yale University and the City University of New York demonstrate the efficacy of Babbel's language learning methods. Millions of language learners agree.
Babbel's secret sauce is the blend of true expertise, understanding of how humans learn, and the latest technology. Starting with one of 60,000 lessons across 15 languages hand-crafted by experts, the learner experience constantly adapts through behavior analysis to provide high quality interactive content that makes understanding a new language easy, from Spanish to Indonesian.
Because Babbel is for everyone, its team reflects this diversity. Across headquarters in Berlin and New York, a team from more than 80 nationalities represent the backgrounds and perspectives that make humans unique. With over 25 million subscriptions sold and an industry-leading retention rate, Babbel creates genuine connections with learners worldwide. For more information, visit www.babbel.com or download the apps in the App Store or Play Store.
