Babbel CEO and co-founder Markus Witte is giving some insights into the motivations in acquiring PlaySay. Founded by Ryan Meinzer in 2008 PlaySay is ‘a language learning experience’, offering a unique, visionary and fun way to learn Spanish and English. The 2011 TechCrunch Disrupt finalist PlaySay Inc., which has its headquarters in San Francisco, has seen its app ranked #1 in the education category of the iTunes store in ten countries, including the USA.
We already saw several great news in the first few months of 2013: Babbel apps for new platforms, coming along with important awards and even a presentation of our Polish vocabulary trainer to German chancellor Angela Merkel and Poland’s prime minister Donald Tusk.
Now we’re taking a step to increase our presence in the United States by acquiring the the language learning firm PlaySay. A very unusual step — most San Francisco start-ups are not bought by a German start-up.
In our case, we feel that combining PlaySay and Babbel makes a lot of sense. We’ve watched the success of PlaySay since we saw their pitch at TechCrunch Disrupt in San Francisco back in 2011. Since then, PlaySay was mentioned by some major newspapers such as The New York Times, The Wall Street Journal, The Washington Post and others and had its app as a #1 in the education category of the US App store and 10 other countries.
The current PlaySay app will be continued for the time being. All users are invited to join Babbel as well to combine both learning experiences. The product teams are in discussions of providing an integrated product.
The acquisition of PlaySay is opening a number of opportunities in the US market, especially since we have Ryan Meinzer, the PlaySay CEO, by our side as an advisor and supporter. Babbel’s CTO Thomas Holl and I will be in San Francisco with Ryan in early April to lay the foundations of our presence in California.