3 Gründe, warum du mit dem neuen Design von Babbel effizienter lernen kannst

Hier bei Babbel suchen wir stets nach neuen Wegen, um die Lernerfahrung für unsere Nutzenden zu verbessern. Unsere leitende Produktdesignerin erklärt, warum wir das Erscheinungsbild und die Navigation unserer App einem Update unterzogen haben und wie du nun noch effizienter neue Sprachen lernen kannst.
07/10/2019
3 Gründe, warum du mit dem neuen Design von Babbel effizienter lernen kannst

Anmerkung der Redaktion: Ab sofort hat Babbel sowohl auf deinem Desktop als auch auf deinen mobilen Endgeräten ein neues Design. Dies ermöglicht es dir, deinen Lernweg klar zu erkennen, ganz leicht zwischen den Kursen und deren speziellen Themen hin- und herzuwechseln sowie deinen  Lernfortschritt auf einen Blick zu sehen. Du kannst die Lektionen auswählen, die – je nach Lernlevel, Interessen und deinen Zielen – genau auf dich zugeschnitten sind.

Die Produktdesignerin Natalia Volgina hat das Projekt um das neue Design geleitet und erklärt hier, was du beim Lernen erwarten kannst, wie ihr Team das neue Design entwickelte und wie Produktdesignerinnen und -designer die Lernerfahrung der Nutzenden beeinflussen. 


Ein Wasserkessel und eine Sprachlern-App haben auf den ersten Blick nicht viel gemein. Aber Produktdesignerinnen wie ich betrachten diese beiden unterschiedlichen Objekte auf die gleiche Weise. Im Grunde genommen wurden die meisten Dinge in unserem Leben von einer Person entworfen, die sich lange Gedanken über die Interaktion zwischen Mensch und Objekt gemacht hat, um diese so nahtlos und intuitiv wie möglich zu gestalten.

Als Teil des Produktteams bei Babbel arbeite ich mit mehreren Designern und Designerinnen, UX-Writern, Sprachlernexperten und -expertinnen sowie Ingenieuren und Ingenieurinnen zusammen, um die Lernerfahrung für unsere Nutzenden so bereichernd wie nur möglich zu gestalten.

Um auf das Beispiel mit dem Wasserkessel zurückzukommen, zielt das Produktdesign darauf ab, uns den Alltag zu erleichtern. Wir versuchen die zahllosen Interaktionen, die wir sowohl mit tatsächlichen Gegenständen als auch mit digitalen Produkten haben, intuitiv zu gestalten, sodass wir gar nicht weiter darüber nachdenken müssen, wie wir sie benutzen. Diese Herausforderung finde ich spannend, vor allem, wenn es unser Ziel ist, etwas Anspruchsvolles – wie das Lernen einer neuen Sprache – so aufzubereiten, dass es unseren Nutzenden Freude macht und sie damit einen Erfolg erzielen.

Warum gibt es ein neues Design, und wie haben wir es gestaltet?

Zuerst mussten wir die Bedürfnisse unserer Nutzenden besser verstehen. Dafür haben wir uns Feedback von unserem Kunden-Service-Team geholt, haben Nutzende direkt befragt sowie Umfragen durchgeführt, um zu ermitteln, wie die individuelle Lernerfahrung verbessert werden kann. Dabei haben wir herausgefunden, dass die Lernenden sich einen ganz klaren Weg wünschen – also eine zielgerichtete Anleitung, was der nächste Schritt sein muss, um ihre Fähigkeiten zu verbessern.

Die Nutzenden wünschten sich zudem Themenkurse (zum Beispiel einen Kurs zum Thema Reisen). Gleichzeitig möchten sie in der Lage sein, problemlos zu ihren Kursen für ihr spezifisches Level zurückzuwechseln, um nahtlos an vorher Gelerntes anzuknüpfen.

Schließlich fanden wir noch heraus, dass es wirklich wichtig ist, den Fortschritt visuell sichtbar zu machen. Denn das Gefühl, etwas erreicht zu haben, ist entscheidend für die Motivation. Also mussten wir unseren Nutzenden eine Möglichkeit geben, zu messen, wie viel sie gelernt haben.

Mit diesem klaren Ziel im Hinterkopf arbeitete eine Gruppe „Babbelonians“ – also Mitarbeitende von Babbel – daran, einen Plan zu erstellen. Wir setzten uns mit Experten und Expertinnen aus verschiedenen Bereichen wie Design, Produktentwicklung und dem Didaktik-Team sowie weiteren Teammitgliedern zusammen, um über Lösungen, Möglichkeiten und Einschränkungen nachzudenken und uns auszutauschen. Wie du dir vorstellen kannst, wurden dabei viele Ideen auf Whiteboards erstellt und geteilt. Nach sehr vielen Gesprächen, Recherchen und Abwägungen erstellten wir einen Prototyp, um zu testen, ob unsere Annahmen richtig waren und um unser Konzept weiterzuentwickeln.

Wie kann dir das neue Design also dabei helfen, noch effizienter Sprachen zu lernen?

1. Du kannst deinen eigenen Lernweg wählen

Wir erleichtern dir den Einstieg, indem du deinen eigenen Lernweg in unserer Web-App wählen kannst, der auf deine Motivation und deine Vorkenntnisse abgestimmt ist. Babbel empfiehlt dir dann Kurse, die speziell auf deine Bedürfnisse zugeschnitten sind – ob du nun zum Beispiel ein neues Hobby ergreifen, neue berufliche Fähigkeiten erwerben, für deine Liebsten oder eine geplante Reise Sprachen lernen möchtest oder einfach nur eine geistige Herausforderung suchst. Dein gewünschtes Startlevel kannst du sofort selbst festlegen oder mithilfe eines Einstufungstests herausfinden!

Jetzt, wo du ein klares Ziel hast, erhältst du einen auf dich abgestimmten Lernpfad, der sowohl dein vorhandenes Sprachlevel als auch deine Ziele berücksichtigt. Du möchtest Englisch lernen, weil du nach Großbritannien ziehst? Ein Kurs über englische Dialekte hilft dir dabei, dich mit den Menschen vor Ort zu verständigen. Du hast ein neues Hobby? Mit Redewendungen fällt es dir ganz leicht, die Eigenheiten einer neuen Sprache zu erfassen. Anhand dieser Personalisierung kannst du den maximalen Nutzen aus 60.000 Lektionen ziehen und genau das für dich Passende lernen.

2. Dein Lernfortschritt wird visualisiert

Jetzt kannst du ganz klar erkennen, welche Fortschritte du bereits gemacht hast. Du siehst, welche Lektionen du schon absolviert hast und was als Nächstes drankommt. Außerdem siehst du, wie viele Lektionen du in jedem einzelnen Kurs abgeschlossen hast, und ein kreisförmiger Fortschrittsbalken zeigt dir, wie weit du schon mit dem Lernen bist. So bleibst du motiviert und machst dir bewusst, dass du Fortschritte machst!

Babbels Neudesign auf dem Desktop

3. Du kannst ganz einfach finden, was du lernen möchtest

Es ist außerdem ganz leicht, zwischen den Kursen zu wechseln. Wenn du zum Beispiel den „Länder und Traditionen“-Kurs machen möchtest, der dich mit Redewendungen und Vokabular auf deinen nächsten Urlaub vorbereitet, geht dies mit nur wenigen Klicks oder durch einfaches Wischen auf dem Bildschirm (je nachdem, welches Endgerät du nutzt). Dein Vorteil ist also, dass du Kursinhalte finden kannst, die zu deinem Lernlevel und deinen Zielen sowie Wünschen passen.

Und was kommt als Nächstes?

Wir arbeiten stets an weiteren Verbesserungen und Möglichkeiten, also bleib gespannt!

Du möchtest jetzt das neue Design von Babbel ausprobieren? Wir führen das neue Design gerade auf mobilen Endgeräten ein, auf deinem Laptop oder Computer kannst du es bereits testen:
Author Headshot
Natalia Volgina
Natalia ist Leitende Produktdesignerin bei Babbel. Sie arbeitet mit einem breiten Spektrum an Projekten, um die User Experience von Babbel Nutzenden zu verbessern. Sie studierte Theoretische Mathematik bevor sie Product Designerin wurde und liebt es zu zeichnen, Klavier zu spielen und Zeit mit ihrem Hund zu verbringen. Natalia lebt in Berlin.
Natalia ist Leitende Produktdesignerin bei Babbel. Sie arbeitet mit einem breiten Spektrum an Projekten, um die User Experience von Babbel Nutzenden zu verbessern. Sie studierte Theoretische Mathematik bevor sie Product Designerin wurde und liebt es zu zeichnen, Klavier zu spielen und Zeit mit ihrem Hund zu verbringen. Natalia lebt in Berlin.

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\

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Begleite unsere Sprachexpertin Miriam auf ihrer virtuellen Reise rund um den Globus. Authentische Geschichten von Muttersprachler*innen helfen dir dabei, dein Gehör für die englische Sprache zu schulen und spannende Einblicke in andere Kulturen zu gewinnen.\

\n","protected":false},"author":222,"featuredMedia":81301,"template":"","germanCategories":[2163],"postTemplate":[],"ystProminentWords":[25775,2796,12852,7993,3520,13018,3851,2790,25777,2797,7995,30822,30820,30819,25776,2616,25774,2620,30823,30821],"coauthors":[{"id":"61960","displayName":"Babbel","firstName":"Babbel","lastName":"Babbel","slug":"babbel","relativePath":"/de/magazine/contributors/babbel","absolutePath":"https://www.babbel.com/de/magazine/contributors/babbel","description":"\

\Hinter der Sprachlern-App Babbel stecken 750 Menschen aus 50 Ländern, die eines gemeinsam haben: ihre Leidenschaft für Sprachen. Mehr als 150 Sprachlernexpert*innen haben qualitativ hochwertige, aufeinander aufbauende Kurse für 93 Sprachkombinationen erarbeitet. Daher ist es kein Wunder, dass Focus Money im Deutschland Test 2018 Babbel erneut als beste Sprachlern-App ausgezeichnet hat.\

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\We are a team of more than 750 people from over 50 nations with a shared passion for languages. From our offices in Berlin and New York, we help people discover the joys of self-directed language learning. We currently offer 14 different languages — from Spanish to Indonesian — that millions of active subscribers choose to learn.\

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\Hinter der Sprachlern-App Babbel stecken 750 Menschen aus 50 Ländern, die eines gemeinsam haben: ihre Leidenschaft für Sprachen. Mehr als 150 Sprachlernexpert*innen haben qualitativ hochwertige, aufeinander aufbauende Kurse für 93 Sprachkombinationen erarbeitet. Daher ist es kein Wunder, dass Focus Money im Deutschland Test 2018 Babbel erneut als beste Sprachlern-App ausgezeichnet hat.\

\n","fr":"\

\Nous sommes une équipe de 750 personnes originaires de 50 pays différents, et nous avons en commun la même passion pour les langues. Depuis nos bureaux de Berlin et de New York, nous aidons les gens à découvrir les joies de l'apprentissage des langues. Nous offrons actuellement 14 langues d'apprentissage différentes - de l'anglais à l'indonésien - et des millions d'utilisateurs actifs ont déjà fait le choix de Babbel.\

\n","it":"\

\Siamo un team di oltre 750 persone provenienti da più di 50 nazioni accomunate dalla passione per le lingue. Dai nostri uffici di Berlino e New York, aiutiamo le persone a scoprire le gioie derivanti dall'apprendimento autodiretto delle lingue. Attualmente offriamo l'opportunità di scegliere tra 14 lingue diverse (dallo spagnolo all'indonesiano), che milioni di abbonati attivi decidono di imparare.\

\n","pt":"\

\Somos uma equipe de 750 pessoas originárias de 50 países, mas com uma paixão em comum: idiomas. Dos nossos escritórios em Berlim e Nova York, ajudamos outras pessoas a descobrir as maravilhas proporcionadas pelo ensino online de idiomas. Atualmente, oferecemos 14 idiomas de aprendizado — de espanhol a indonésio —, acessados por milhões de usuários.\

\n","pl":"\

\Jesteśmy zespołem złożonym z ponad 750 osób 50 narodowości, które łączy wspólna pasja: kochamy języki. Pracujemy w filiach w Berlinie i Nowym Jorku, pomagając ludziom na całym świecie w odkrywaniu zalet indywidualnej nauki języka dzięki aplikacji. Obecnie oferujemy aż 14 języków nauki \\–\\ a nasze mobilne aplikacje są pobierane nawet do 120 000 razy dziennie.\\

\n","es":"\

\Somos un equipo de 750 personas provenientes de más de 50 países con una pasión en común: los idiomas. Desde nuestras oficinas en Berlín y Nueva York, ayudamos a la gente a descubrir las maravillas del aprendizaje autónomo. Actualmente ofrecemos 14 idiomas distintos, desde inglés hasta indonesio, y nuestras aplicaciones móviles se descargan hasta 120 000 veces al día.\

\n","sv":"\

\Vi är ett team på 750 personer från 50 olika nationer som alla brinner för språk. Från våra kontor i Berlin och New York hjälper vi människor att upptäcka glädjen i självstudier i språk. Vi erbjuder 14 olika språk för tillfället – från spanska till indonesiska – som miljoner aktiva abonnenter väljer att lära sig.\

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