Customer Success Story: Inter Miami CF & Babbel
Inter Miami CF broke down communication barriers on the pitch, in the stands, and across international business.
About the Customer
Inter Miami CF is a Major League Soccer (MLS) club founded in 2018 and is based in South Florida. The club is known worldwide for its ambitious growth, global fanbase, and high-profile players. With a multilingual workforce and conversations with international stakeholders, effective communication across languages is critical for success on and off the pitch.
Industry: Sports & Entertainment
Company Size: 250+ employees
Solution: Babbel language training (app-based lessons, AI-powered conversation practice, vocabulary, grammar, and more).
The Business
As one of the world’s most popular clubs, Inter Miami CF operates at the intersection of sports, entertainment, and culture. From retail presence at airports, to relationships with renowned global companies, to a stadium filled with multilingual fans, Inter Miami CF thrives on its ability to connect across cultures and languages.
Beyond the team and coaching staff, Inter Miami employees span departments such as security, partnerships, retail, IT, and operations. Many staff and coaches are native Spanish speakers, while others arrive from diverse backgrounds and speak a variety of languages as their native tongue. For day-to-day operations, workplace safety, fan engagement, and business expansion abroad, communication is mission-critical.
The Challenge
Inter Miami CF’s unique environment posed a challenge:
Multilingual workforce & partners: Spanish and English are commonly spoken across departments.
Fan engagement & security: On match days, security teams and frontline staff interact with thousands of fans, many of whom are Spanish speakers. Communication gaps risk slowing operations and hindering the fan experience.
Global expansion: As the Club continues to grow globally, English-first leaders needed to negotiate in Spanish-only business settings.
Inter Miami CF Employees on the Impact of Babbel
Several team members expressed wanting to connect more deeply with colleagues, family, and community, but lacked confidence in speaking another language.
Savannah Amparo, Manager, Partnership Activation | Inter Miami, CF “Learning Spanish for me would mean everything. It's super personal. Just because I not only would be able to relate to so many more people, but also so many of my family… to be able to understand on a deeper level and connect with them in that way would really be life-changing.”
Tara Sinclair, Director, Licensing & Merchandising | Inter Miami CF “My favorite feature of the [Babbel] app is when I can use it while on the go, because I can practice while doing multiple other things. Then, I go back and find that I’m writing it much better. Then I can access it again and use the different features, sometimes focusing on listening, and other times focused on speaking. I love all those features.”
The Solution
Inter Miami CF turned to Babbel to give employees a flexible, structured, and engaging way to learn new languages. Here’s what made it work:
Practical, workplace-relevant learning: Employees could immediately apply Babbel lessons to conversations with coworkers, fans, and partners. “Even using a few words in Spanish helps me connect and makes our job easier on a daily basis,” shared Savannah Amparo, Manager, Partnership Activation
Confidence-building tools: Features like AI-powered conversation practice, podcasts, and short lessons helped employees overcome the fear of “messing up.” As Savannah explained, “With Babbel, I’ve been able to have the confidence to actually try to speak Spanish and bridge that gap.”
Flexible learning anytime, anywhere: From listening to lessons during commutes to practicing on the treadmill, staff were able to fit learning into unpredictable schedules.
Family and team participation: Several employees used Babbel alongside family members, creating accountability and fun competition. Director of Licensing & Merchandising Tara Sinclair noted, “My daughter and I compete over our streak of days. It’s been fun, but also crucial; I use it every day.”
Cross-departmental adoption: From frontline security to executive leadership, Babbel became a unifying tool across roles. Coordinator of Shipping & Receiving Nordi Coombs put it best: “The most rewarding part of using Babbel is now there are no boundaries between myself and other departments because I show up and say, ‘¡Aquí estoy!’ and people love it.”
“Starting on Babbel really has helped me because it breaks it down and makes it digestible. But not just [that] it doesn't overwhelm you, right? Like there's bits and pieces that you can pick up, whether it's a small conversation in the office or at the watercooler, if you will. It can also teach you a different word each day. The podcasts are super helpful.” –Savannah Amparo, Manager, Partnership Activation, Inter Miami CF
The Results
By implementing a Babbel program, Inter Miami CF has transformed language learning into a cultural bridge across its organization.
Improved workplace communication: Employees report fewer misunderstandings and smoother daily interactions. Security staff can now respond quickly to fan questions without needing a translator.
Global business readiness: Leaders communicating in Spanish-speaking countries feel more confident representing the club and navigating complex deals.
Employee confidence & morale: Staff at all levels gained the confidence to “just try,” leading to stronger team relationships and personal fulfillment. “Learning Spanish for me is everything,” Savannah reflected. “It’s personal. It helps me connect with my colleagues and my family.”
Cultural inclusivity: Language learning has become a unifying force across the club, fostering an environment where all voices are valued, and all employees feel part of the team.
As Nordi summed it up: “Not having to get a translator is the greatest feeling in the world. Babbel makes my job easier and helps me connect with everyone who comes to our gates.”
Conclusion
For Inter Miami CF, Babbel is more than just a language app, it’s a tool that enables operational excellence, stronger global partnerships, and a more inclusive culture. By breaking down language barriers, Inter Miami CF has strengthened its workforce, empowered employees, and built a stronger connection with its worldwide community of fans.