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Babbel launches dating themed online language module with “Love Letters”

  • Interactive German course offers virtual flirting practice

Berlin, February 7, 2012 – Babbel, the online learning system for foreign languages, today announces a new language course themed ‘Love Letters’, offering a step-by-step guide to flirting in German language. The course was developed following a clear trend amongst people looking to learn a language based on motives of friendships and relationships. It is estimated that around 40 million Americans and 15 Million Brits look to the internet to find a partner and finding a partner whose mother tongue is another language is not uncommon.

‘Love Letters’ consists of eight lessons following the virtual love story of couple Marie and Robert.
Robert, an architect is looking for a serious relationship. Following a recent break up he is looking for a new partner and signs up to a dating site. A woman’s photo immediately catches his attention: Marie. Robert gathers his courage and sends her a note and the two hopefuls start exchanging messages.

With “love story-like” interactive reading, writing and listening exercises, as well as pronunciation training, the German course offers step-by-step vocabulary for flirting, meeting someone, and falling in love.

“We conducted a short poll our company's social media platforms and many Babbel users said that they were learning a new language to both better understand their partner and their partner’s family as well as to become more independent in the home country of their partner”, said Katja Wilde, Content Project Manager at Babbel. “We created this course to help bilingual couples to communicate better as well as help hose who just started dating on their way to getting to know the other person. As always, we wanted to make studying fun with vocabulary topics people are interested in and find entertaining,” he/she added.
Find more information here: http://www.babbel.com/home/about/press

* Source: USA http://www.onlineschools.org/blog/online-dating/  and UK http://uk-dating.org.uk/online-dating-statistics.html 

Press Contact Babbel.com:
Katrin Theiner
International Communications Manager
Bergmannstraße 68
10961 Berlin
Germany
Tel.: +49. 160.1510886
E-Mail: ktheiner@babbel.com
Xing: https://www.xing.com/profile/Katrin_Theiner
Twitter: http://twitter.com/KatrinTheiner

Berlin, 07.02.2012